After a long winter across most the country, spring weather is a welcomed sight. But it’s really the summer months most of us are looking forward to.
As winter melts away and summer approaches, many people realize it’s time to get back in shape. If you own and operate a gym, there’s a good chance you’ve experienced a rush of business starting in early March and lasting as late as May. With some smart planning, you can get the most out of the increase in business the spring brings.
Preparation goes a long way in having a successful busy season. Here are a few tips that can help your gym get the most out of the rush of spring business.
Look at historical data
You can anticipate the volume of business to expect by looking at how your gym has performed previously in the spring months. You can refer to your sales and accounting records and look at new membership sign-ups, daily visitors, class sizes, and overall revenue in the past. If your gym has grown during the past 12 months, do your best to account for the increase in your spring projections.
Set goals for the busy season
Once you have an idea of how much business to expect during the spring months, you can set some realistic goals to work towards. It’s good to have goals that are ambitious but can also realistically be reached. You can create a budget that keeps your spending on track as you progress towards the targets you set for your gym.
Setting goals and having a plan for how they’ll be achieved is a great way to keep yourself and your staff motivated during busy times.
Schedule your staff accordingly
In order to have a successful spring, you’re going to need to have a solid staff supporting you. You can use your projections to figure out when you’ll need to schedule certain positions. Lacking staff when you’re busy doesn’t make for a good client experience but over scheduling can be costly to your business. Balance is the key.
Increase your marketing
Successful businesses do a better job of converting potential customers into actual customers than their competitors. Depending on where you’re located, there might be multiple gyms for your prospects to choose from.
Increasing your marketing or offering special deals during the busy spring season can help you stand out among the crowd. You can incorporate marketing spend into your business’s budget and project the revenue your campaigns should generate.
Spring is one of the few times a year gyms experience an uptick in business. By anticipating and preparing for the rush, you can take full advantage of the opportunity.
BookKeeping Express (BKE) is the leader in accounting and bookkeeping services for you gym businesses. We can help you manage your revenue, expenses, bills, and payroll so you can devote your time to giving your clients a great experience. Visit bookkeepingexpress.com/health-wellness to learn more.