Tips for Running a Successful Gym or Fitness Business

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Owning a gym or fitness business is a fulfilling endeavor. You get to help people improve their health and ultimately lead better lives.

But you need to make sure your business is set up for success so you can earn enough money to continue helping people accomplish their health goals. The following tips will go a long way in running a successful gym or fitness business.

Use the right technology

Modern technology brings all types of businesses many benefits. Gyms and fitness businesses can specifically take advantage of online class scheduling software, interactive workout equipment, and membership access cards.

There are also various financial and marketing solutions that can help you run your business more efficiently. You can learn more about beneficial technology for gym and fitness businesses in this blog post.

Create a budget

Many experienced business owners compare their budget to a roadmap. They use this analogy because a detailed budget will help you reach the financial goals you set for your business.

Creating a budget can be easy when you have the right information. Start by projecting your revenue for the coming year. You can do so by taking your previous year’s revenue and incorporating trends and price increases you expect in the near future. Then project your costs for the year using your Profit and Loss Statement (P&L). Lastly, estimate your profit by subtracting your projected costs from your projected sales.

You should create a budget at the beginning of the year and stick to it as time progresses. You can learn more about creating a budget in this blog post.  

Think about marketing

Many small businesses don’t have a solid marketing strategy. However, it’s easier than ever to reach potential customers over the internet.

Gyms and fitness businesses should have a quality website, strong social media presence, and even consider email marketing. If you offer a trial period, you can send prospects tailored emails that encourage them to become paying members. You can also use email marketing to keep your current members engaged, which we’ll cover more in the next section.

Keep your members coming back

Much of your business’s financial success will come from keeping membership cancellation rates low. That means you should keep your members engaged so they feel compelled to keep coming back.

You can monitor your membership data and use filters to determine which clients are at risk of canceling their membership. You can then send those members nurture emails so your gym or fitness business stays on their mind.

Manage your online reviews

Many people review sites like Yelp, Google Reviews, and Facebook pages before deciding what gym to sign up with. Good reviews can be a great source of new business, while bad ones can cause potential members to go elsewhere.

On the surface, it may seem like online reviews are out of your hands. But with a little effort you can encourage happy members to leave positive reviews and minimize the effect of negative reviews. You can learn more about managing your business’s online reviews in this blog post.

By following the tips outlined here, you can set your business up for success and continue to change people’s lives for the better.

BookKeeping Express (BKE) specializes in accounting, bookkeeping, revenue tracking, expense manage, payroll, and other financial services for gyms and fitness businesses. Visit our health and wellness page to learn more.